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The chase for the Coors Light Cup comes to Lakeside Speedway

KANSAS CITY, MO (Feb. 8) - Central States Beverage Company is proud to announce a partnership with Lakeside Speedway located in Kansas City, Kansas.

Race Fans will have a new beverage partner to cheer for every Friday night at Lakeside Speedway for the 2008 racing season. Central States Beverage Company announced today a three-year partnership with Lakeside Speedway.

This partnership will bring Coors Light, “The Official Beer of NASCAR” to Lakeside for the 2008 through 2010 race seasons.

Marc Olson, proprietor of Lakeside is “proud to partner with Coors Brewing Company and Central States Beverage Company” for the upcoming race seasons. Coors Light will bring a new level of excitement to Lakeside with the Chase for the Coors Light Cup.

Drivers competing in the Modified, Grand National & Factory Stock classes will compete for the coveted Coors Light Cup. The Coors Light Cup is a special trophy, that will be awarded to the top driver in each division. It will be presented in the Coors Light Victory Lane, Friday night Sept. 5, 2008.

John Kane, Vice President of Central States Beverage Company states that “having the ability to partner Coors Light, the Official Beer of NASCAR” with Lakeside was a perfect fit for the brand and the race fans of Lakeside.

Based in Kansas City, Mo. Central States Beverage Company is the leading beverage distributor in the Kansas City Metro area. Central States Beverage Company has distribution interests in both Kansas & Missouri and headquarters that straddle the state line of Kansas & Missouri. The company sells some of the finest beverages in the world including Coors Light, Miller Lite, Boulevard, Samuel Adams, Guinness and more. The company has proudly provided a variety of world-class beverages to Kansas City for 75 years.